NEWSHumboldt Trading has launched Ocean King Smoked Mussels and Smoked Oysters, adding to its existing canned tuna range, in modern, stylish and colourful packaging.
The products are sourced from the Western Pacific and packed according to strict standards. The Smoked Mussels and Oysters lend themselves to cross-merchandising with other snacks such as crisps, crackers, dips and cream cheeses, for hors d’oeuvres when entertaining.
There are three variants in the range: Smoked Mussels in Sunflower Oil, Smoked Oysters in Sunflower Oil and Smoked Oysters in Spring Water.
The target market is LSM 7-10 and the average recommended RSP is R11 per 85g can. The case configuration is 2 x 12 x 85g.
