Humboldt Trading (trading in South African since 1982) has recently rebranded its OCEAN KING line of tuna products after some changes in its supply chain aimed at sourcing from the best suppliers around the world. The new packaging reflects the superior quality tuna with its bold, modern, aspirational designs.

Ocean King tuna adheres to the strict Kosher, Halaal and SABS food guidelines and thus bears all these marks on its packaging. Additionally, the products are guaranteed by the Earth Island Institute assuring consumers that the tuna is fished using only dolphin-friendly methods.

The six product lines are Shredded, Chunks and Solid Tuna in Sunflower Oil, and Shredded, Chunks and Solid Tuna in Salt Water. Sunflower oil is used to best convey the taste of the fish, as well as being practical to add when cooking with the product.

All lines declare their nutritional values for health-conscious consumers, and the distinctive packaging per line makes it possible for shoppers to easily pick their favourite variant.

The Ocean King range of products will be extended throughout 2008.